I learned a few things after 25 years in public relations and marketing and working with technology executives and technical people; just because you know your technology does not mean you can write-to-sell. [Read more…] about You Know Your Product, But Can You Write About It?
Why Does White space Matter?
White space is the fundamental building block of good design. When designers talk about whitespace, they actually mean negative space, the space between elements in a composition. It is the portion of the page left unmarked; the space between graphics, margins and gutters. It is the space between columns, between lines of type or figures that provides visual breathing room for the eye. [Read more…] about White Space and Typography: Key Design Elements