Our personal life transitions are what makes us a community – human in our responses, regrets and the action (or lack of action) we take to overcome obstacles. The absolutes of our young twenties turn to anxiety in our thirties as they are blown apart by daily events in, and often out, of our control. Those anxieties can turn to depression in our forties and illness in our fifties. It is a sad pattern we all (or most) suffer through because we are too fearful to move forward in case something worse might happen. The fear of the unknown holds people down and forms many into statues of themselves leaving only a residual self-image. One woman with a past contacted us because she had navigated the changes in her life and believed she had valuable information to share.
She wanted to start a wellness business but had little (she assumed) in the way knowledge or skills to do it. We spent three months with her doing interviews to coach out the skills and document what she knew and had to offer. Turned out it was quite a bit. As usual, many people just don’t believe in themselves enough. Of course, there are many others these days that simply believe a lot of talk and marketing manipulation will get them followers. That may have been true a few years ago but we know that the market for wellness is currently shaking out the unproductive self-promoters and that the honest support systems and individuals that truly want to help people, will be the survivors.
We began working with this inspirational woman a few years ago. Recently, she started on the talk circuit and just completed her fourth successful week-long retreat and now, we’re working with her on her first book. It was not an easy road for her or us. Our work involved much coaching to pull out her confidence and strengths and create her brand. We work now to continue her good work in promotions and continual development of the ideas into other marketable formats.
