Some people consider design as simply a way to make things look pretty — kind of an afterthought rather than a priority – particularly when a business sees itself as technical or information driven. The reality is that design serves as a business strategy that solves visual problems, illustrates important information and helps bring ideas to life. How people, including left-brained business types, react to visuals and how fast they form an opinion, is a well-studied and documented phenomena.
Every business and entrepreneur needs good design and unless you are a designer, you really should hire out for this. Here are a few more reasons:
Control the Message: Take a look at all the powerful brands of the world. Companies like Apple, Amazon, Uber (to name a few) understand that they are not just selling products, but an experience. They use good design — colors, fonts, imagery, graphic elements, placement, etc — to evoke an emotion that people embrace as familiar. Even business people looking at a technical product feel something – perhaps it’s trust or competence or security. That feeling comes from design not the paragraphs on the page.
Innovation: Design provides the business an opportunity to step up its visual messaging and surpass the competition. And today, it is all about competition. Are you up for that challenge? Good design will transform the way the market responds and reacts to you and your products or services.
User Experience: Website users today are flash-viewers. You have seconds to get and keep their attention. Literally. Design influences how and why a user engages, reacts, trusts and keeps coming back to the product.
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